Sponsorship isn’t enough: Why Tech Companies Are Failing To Attract Female Engineers

Where are the developers? Everyone is trying to hire software developers yet thousands of job openings remain unfilled by tech companies in Silicon Valley. A few weeks ago, I gave a talk at the 2015 Lesbians Who Tech Summit in San Francisco on how tech companies could attract more software engineers. It was well received and illustrated how perceptions and strategies can be embraced to not only fill more tech jobs on the market but create a workplace that is attractive to men, women and all genders.

This talk is the first in a three part series on attracting developers, how startups can be more strategic and effective in their hiring process and why it’s essential to curate tech culture in the workplace to reduce developer churn.

Highlights from the talk include:

  • What developers want at work
  • The massive developer shortage in the United States (or not?)
  • Growing personal awareness of professional impact and contributions
  • Landing top quality tech talent is much harder than simply posting a job on the Internet
  • Pay equity for all people at tech companies
  • We all carry bias into the workplace and it affects our decisions
  • Pay inequality is exacerbated when intersectional traits are compared
  • Attracting the shy, “deer-like” developer to your company
  • Why it’s important to offer developer focused content on your blog
  • Have open source projects tied to your company product
  • Sponsoring gender focused tech events does not ensure a transfer of trust
  • Job descriptions should not look like a “boyfriend list”
  • Consider collaborative vs competitive terms in job descriptions
  • False equivalent that women developers are all be new to tech
  • Reciprocal mentoring is a value focused perk for developers
  • Promote from within by identifying staff in non-technical roles for potential and aptitude
  • All genders find company values to be highly important
  • Health benefits for everyone: all genders, transgender employees and same sex partners
  • Consider gender neutral job perks: offer training to level up and conference budgets

A few interesting studies and findings I came across while researching my talk:

Being a scientist doesn’t reduce your gender bias – In a study I cite, both male and female professors were asked to rate students applying for a potential job within the lab. The findings were significant that both genders of professors rated the male student as more competent and deserving a higher starting pay than the female student. The disappointing thing is that the genders of the students were part of the study’s variables so the ratings were most likely based on gender stereotypes

Millennials are changing workplace values – In the past, self sacrifice by staying at a job you didn’t like was the norm. Getting ahead was the end game in the workplace. Now, having a sense of purpose and contributing to value based initiatives are driving employment choices for the younger generations.

Pervasive assumptions about women’s work goals still exist (and are still wrong) – While the talk was themed for the conference, my research uncovered an interesting fact: Both men and women want similar things in the workplace. This goes against assumptions made by both sexes that women value family over career. In fact, it turns out this same study was conducted 20 years ago and still, both men and women assume women’s minds are elsewhere when they’re on the job.

The speaker lineup for LWT was pretty phenomenal and in the upcoming weeks I will share my thoughts on some of the other talks from the conference.

Slides have been posted to SlideShare

Technology Has A Culture Problem, Not a Man Problem

rubiks cube

This is a response to “Technology’s Man Problem,” an article printed in the April 5th edition of the New York Times by Claire Cain Miller.

Reading Miller’s recent article in the New York Times, one would think everyone working in the technology sector is White. One would also come to believe that men (read: all men) in tech are the bane of a woman working in tech. The characters in this plot are predictable: women are hapless and helpless, and men are aggressive predators.

Real life doesn’t fit neatly into the binary that Miller’s article advanced. This issue is about real life, not a novel or movie script.

Unfortunately, in “Technology’s Man Problem,” Miller treats the issues facing women in a one-dimensional way, sensationalizing events and generalizing the experiences of women in the community. Part of the problem is selection bias. The two protagonists of Miller’s article, Elissa Shevinsky and Julie Ann Horvath, agreed to be interviewed. The plight they faced in the tech world, while absolutely serious, is only part of the problem.

Where Shevinsky is concerned, perhaps it was supposed to be the galvanizing force of a shared experience, which is why Miller described Shevinsky’s feelings when watching the livestream video of the “Titstare” app being demoed at the Techcrunch Disrupt hackathon.

Now juxtapose Shevinsky’s experience with my own. I was onstage with Team Titstare, and I knew my silence would be a self-preservation tool. This was not lost on someone in the audience who tweeted the following:

Watching something online that is sexist can certainly be unsettling, yet experiencing the same event in real life is far more intense and harmful. It is not my intention to minimize what Shevinksy went through via livestream. My goal is to point out how applying the experience I faced in tech, albeit an anecdotal one, to another’s experience doesn’t serve the community or advancement.

Technology doesn’t have a ‘man problem’––as posited by Miller in the New York Times––it has a culture problem.

How do we address this culture problem in tech?

A holistic approach is needed. It is not enough to focus on sexism only, or racism only, or the threat(s) of violence against people. Focusing on one issue, or regulating interconnected or intertwined issues to second-tier status, is harmful to all women, especially women of color who are often assigned to marginalized status or erasure.

However, Intersectionality can lead the way.

Intersectionality is a theory crafted by UCLA Law Professor Kimberlé Crenshaw. In her groundbreaking article, “Mapping the Margins: Intersectionality, Identity Politics, and Violence Against Women of Color” Professor Crenshaw advances the theory that the lives of women of color don’t exist in a binary. The lives of women are complex, as are the lives of all human beings. A woman of color faces not only gendered threats and violence, but she also faces racialized ones, too.

Race is just one aspect of addressing intersectional issues. We must also consider other markers: country of origin, socioeconomic status, and even one’s health as something to be considered rather than amplifying two-dimensional representations of people.

For example, Leah Gilliam who works for Mozilla as Director of their HiveNYC project, tweeted what can best be described as surprise and disappointment at the lack of diversity in Claire Miller’s article:

Gilliam is a woman of color working in technology, and yet she didn’t see herself in Claire Miller’s article addressing her industry. She isn’t alone.

And this isn’t the first time a media outlet whitewashed the tech space. Writing about her personal experience in the tech word, Miyanda Nehwati recalls seeing a billboard promoting Silicon Roundabout, London’s version of Silicon Valley, with a photo of nearly all White subjects, in stark contrast to her everyday experience of working in the very same neighborhood:

Actually being in TechCity doesn’t feel like I’m in an exclusion zone. But walking past its billboard above Old Street Roundabout, I couldn’t understand what the photo represented. A magical all-white startup scene is not the TechCity that I know.

The photoshoot for The Guardian was itself a hastily arranged moment. Chatting with the one of the organizers later, I learned that the planning behind it was absentminded, framing what was, in my mind, a massive oversight. In her words: “We can do better,” and I agree: it was a missed opportunity.”

Miller could have also reached out to men in tech who are akin to those white liberals of the 1950s and 1960s who actively supported the Civil Rights Movement.

Historically, coalition building is important, even if it is often omitted from the pages of history. Lest we forget, women of color were marginalized during the women’s suffrage movement of the early 20th century, despite also amplifying the calls to bring about suffrage.

I never experienced someone being hostile to me at a tech event until last year. I’ve been in the tech space for fifteen years, attending conferences, user groups, and meetups without incident. As the old saying goes, “when it rains it pours.” I’m not excusing sexism or giving men a pass, but my focus is to bring the relevant cultural problems––like a lack of diversity––in tech to the forefront.

Since the Pycon incident, I’ve had to navigate my personal safety, both online and offline due the ongoing torrent of threats. A majority of these were made from anonymous accounts, while in comparison, many men and women who work in tech were supportive. As a long time user of social networks like Twitter and Facebook, the lack of response to enforce their Terms of Service showed a lack of seriousness towards issues of harassment.

I am not alone. It is becoming commonplace for women and youth, activists and even male game developers to be targeted for harassment. While some may think the act of trolling to be harmless, the goals are much deeper with long-term harassment campaigns planned and carried out from sites like 4chan and Reddit. Why didn’t Miller write a piece about how people can protect themselves in the untamed world of social networks and the Internet?

What I propose is not a lofty goal. Women, Action & The Media (WAM) launched a successful campaign last year to raise awareness about Facebook’s lack of enforcement when it came to gendered harassment on their platform. I reached out to WAM offering my assistance in the hopes of supporting their efforts, which turned out to be productive.

Miller missed a pivotal opportunity to address a larger problem in tech––the lack of solidarity in tech–– and chose to instead churn out yet another article positioning the industry as dangerous and wild, particular for “women.”

Despite one throwaway sentence buried in the article, “Twenty percent of software developers are women, according to the Labor Department, and fewer than 6 percent of engineers are Black or Hispanic,” she doesn’t address the culturally relevant tech issues that impact women of color or others on the margins of the community and society.

It’s unfortunate that Miller treated women subjects as a singular, dimensional, non-complex block in the tech space, with no regard for other factors that shape our lives in and outside of the tech space.

Miller e-mailed me last year about my inclusion in the article, but one wonders if my inclusion would have addressed what’s lacking in the current piece: the cultural problems in tech (not just sexism), the lack of diversity and how people on the ground are changing things. Intersectionality is about looking at exploring problems from multiple angles, not just re-upping stale tropes or stereotypes.

While Miller’s email said she was writing a “long-form narrative piece” which would take a “broad, deep and compassionate look at these issues,” her article lacked those characteristics and did not address the real world experience of intersectionality in the tech sector. She replied earlier this week via email saying I had missed my chance to be “featured” in her article. This is bigger than Adria Richards.

The tech sphere is not perfect, but things are changing, and that’s the article I wait with bated breath to read…

Photo credit: Rubik’s cube by Booyabazooka by Duncan Hull

Why I Opt Out Of TSA Body Scans At The Airport

delta flight instagram

No one likes dealing with TSA at the airport. TSA screeners are seen as rude and uncaring; they are an obstacle to boarding your flight.  Travelers often share their TSA experiences on blogs, social media and travel forums.  For example, there are over 130,000 Google search results on the FlyerTalk forums about TSA.  Some passengers object to the body scans based on personal freedom or are uncomfortable with the invasive images generated by the TSA scanners. Others consider a machine with variable amounts of radiation to be a health risk.

Sometimes life is all about perspective. This morning I had another good experience going through TSA opt out and received something extra special. The TSA agent used consistent pressure while patting me down and I was able to disengage and imagine myself somewhere else…not at the SFO airport being patted but instead I was at a hipster spa for a 360 body massage:

The difference about this massage is that it was totally free didn’t require a Groupon.

Two years ago (2012) I started opting on a consistently from TSA body scans.  A good friend and a co-worker were both strongly against the scans and upon listening to their reasons, I decided adding a few extra minutes to my travel day was worth it.  The opt out process is straightforward: you put your items in the bins and notify a TSA agent that you’d like to opt out. They announce the opt out on their shoulder mounted walkie talkie and begin sourcing a TSA agent based on gender.

Each time I went through the opt out process in 2012, I tweeted about it to raise awareness that it was an option for travelers:

Once a TSA agent is found, they go over logistics with you — the location of your items you sent through for screening and how the opt out process works. Once in “opt out” mode, you cannot touch your things until the screening is over. The TSA agent picks up your things and walks you to a screening station. They explain the process for patting you down — Where they will pat, which side of their hand they will use, how they will inspect inside your waistband and afterwards test their gloves (for gun power residue). They will also ask if you’d like a private screening area.

At first I was self conscious about the TSA opt out screening process because other people could see what was going on. Had I done something to get in trouble? Why was I not going through the scanner like everyone else?

After a few times I was able to shed those thoughts and make the best of the situation. I’d warmly greet the TSA agent and make small talk. Many of the TSA agents welcomed a quick chat about travel, the weather, technology, curly hair and their memories about visiting major metropolitan areas. The feeling of public scrutiny was replaced with a friendly chat leaving both myself and the TSA agent in better spirits.

A female friend who co-founded a startup in Las Vegas told me about the one time she had decided to opt out and saw a man looking at her with googly eyes while she was being pat down, like he was getting off on it. Being the fixer that I am, I suggested she face away from the other passengers waiting to pass through screening. I always think of her when I opt out.

Nearly all my experiences have been positive with the exception of a few times when I waited more than five minutes for an agent. Sometimes I’ve worried about my personal items and tech hardware sitting on the conveyer belt after passing through TSA but thankfully have never had anything go missing.

My friend from Australia often would complain about the treatment he got from TSA staff while traveling in the US and he would heckle them to challenge his personal freedoms being cast aside for compliance usually expected from cattle.

The other way through a TSA security gate is through the metal detector. Airline personnel, pregnant women, adults with children and pets can go through the metal detector. If you opt out and then ask to go through the metal detector, you will be declined. When I traveled overseas for work, I expected other countries to have similar screening processes but instead I found that in both London and Germany, they still used regular metal detectors. I felt resent towards American airports for the hassle myself and millions of travelers experience every year due to the TSA screening processes. At the Tegal airport in Berlin, Germany, the process of checked baggage was much more streamlined than in the United States.  There you loaded up your checked baggage at the gate through a luggage conveyer belt.  Much shorter trip for your bags.

I will continue to opt out at airports but I look forward to the day where we focus on doing what is effective vs what looks like it’s effective.