Today I’m speaking at Evoconf and moderating a panel on web analytics with Radian6 and GetClicky. Below you’ll find a list of tools to track visitor traffic to your site as well as ways to analyze it across multiple platforms including blogging, social media and organic search. Enjoy!
- Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites.
- Bit.ly Offers URL redirection service with real-time link tracking.
- Clicky Real-time web analytics tool. Pro version includes Clicky Spy.
- Chartbeat shows you real-time traffic to your website and allows you to set alerts for any downtime or spikes in traffic.
- CrazyEgg Confetti and Heatmap features are simple and affordable heat mapping tools that allow you to visually understand user behavior.
- Research.ly Social search platform. Find the conversations and influencers that matter to your business.
- Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.
- Trackur white-label social media monitoring tools.
- Woopra features real time web analytics, live chat, and web statistics including tracking conversion and funnel reports.
- Webtrends On Demand and analytics software.
Video analytics.
YouTube Insights All YouTube subscribers have access and you can see how your videos were found by viewers, base demographics including age, gender and location plus “hot spots” in your video which captured the most audience interest.
Vimeo and Viddler also have built-in analytics.
Photo analytics.
Flickr offers statistics on views and referring sites to your images.
Want a desktop tool to track social media mentions and then reply in real time? Check out Seesmic and Hootsuite.
What are some of your favorite tools to track web traffic and social media mentions?
Looking for more great resources? Check out the Tools I Use page for a list of apps to help you run your business with less hassle.
