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ThinkGeek, Techsmith and Moo! I Will Help You Reach Thousands of Influential Women Bloggers at BlogHer

20 Jul
2009
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I'm Going to BlogHer '09

I’m looking for a conference sponsor for the upcoming BlogHer Conference and I want to promote your company!

I will be attending BlogHer ‘09 in Chicago at the end of the week.  BlogHer is a gathering of women who blog on all sorts of things and this is the 5th year!

Your Market Is Out There

BlogHer conference

photo credit: jdlasica


I know women who enjoy technology, gadgets and web 2.0 apps.  We don’t need everything to be pink.  We want to buy technology we enjoy using, fits our lifestyle and that make us feel (and look) smart!

Being a geek, I’m most happy in my element of solving problems and helping people.  I smile when people thank me and say, “Adria, when you explain it, things make so much more sense!”.  I put in time to learn new technology, talk with developers and work to stay active in the technology community.

I’ve always enjoyed wearing my Firefox t-shirt and having people comment on it because they recognize it as an awesome browser!

How I Will Pitch You At BlogHer

latte - caffe nero

photo credit: journeyscoffee

I offer a unique opportunity.  For thousands of years, we’ve told stories around campfires.  The same holds true today where people end up buying things once they hear that personal story of how it adds value to someone’s life.

I will tell your story through one to one conversations with attendees

SI856194


Forget “live blogging” and banner ads on sites.  I will make authentic and lasting connections with people that leave them thinking about your products long after they’ve have flown home.  Get your Google Analytics ready to track the hits from BlogHer!

Want to know more details of how I would position your t-shirts, screenshot software and business cards in conversations I have with other women bloggers at BlogHer?

Contact me and we’ll discuss it in detail.

I’m a good investment to promote your company because:

Website Traffic Stats for Unique Visitors In The Last 6 Months To This Blog

(Google Analytics reports available upon request)

  • July 4,257
  • June 8,727
  • May 1,677
  • April 2,365
  • March 8,689
  • February 1,509

Recent Public Speaking Sample

Women Venture – St. Paul, MN
Panel “Women In Technology”
7/9/2009

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

ThinkGeek: Cool stuff for your desk and geeky t-shirts

YouTube Preview Image

Extra Credit
I own 4 shirts from ThinkGeek: Geek code, I’m Tweeting This, Slide to Unlock and No I will Not Fix Your Computer
Video: How To Use A Crossover Adapter [ThinkGeek]
Video: How To Use An Ethernet Loopback Adapter [ThinkGeek]
Video: Thinkgeek BlogHer T-Shirt Pitch

Techsmith: Effortless screen captures and video recordings

YouTube Preview Image
Extra Credit
Blog Post + Video: Techsmith Delivers Best Tools for Creating Screenshots and Video Tutorials
Blog Mentions #1, #2, #3,
Tweets #1, #2, #3

Moo.com: Elegant and unique business cards

YouTube Preview Image
Extra Credit
Blog Post My new business cards from moo.com arrived!
Twitter #1, #2
Flickr photos of my Moo business cards

People Buy Things I Talk About

Web 2.0 Logos

photo credit: thevoyager

Time and again, I’ve shared products and services with people.  I passionately explain the benefits (save time, save money, more professional) and people signup, buy and subscribe.

I’m quite passionate about:

  • Gmail
  • Timebridge
  • Twitter
  • Clicky web analytics
  • Skype
  • Wordpress
  • Open Source
  • Harvest
  • Western Digital hard drives
  • Firefox
  • OpenDNS
  • Google
  • Zendesk
  • Flickr
  • ThinkGeek t-shirts for women
  • Content Management Systems (CMS)
  • Dell computers
  • Mozy online backups
  • Keepass
  • Drop.io
  • 37Signals Highrise CRM
  • Google Apps for your domain
  • Lifehacker
  • Apple iPhone
  • and much more!

Who Are These People?

around canal street

photo credit: thus

In an average month, I connect with a variety of people who are decision makers, influential people on the internet and regular folks looking to learn more about technology.  I am honest, patient and helpful with all because I keep in mind how much I would have appreciated help and guidance when I was still learning about technology.

  • Business Owners
  • Developers
  • Company Founders
  • DIY Folks figuring out technology
  • Bloggers
  • IT Folks
  • Friends

Why I Picked You

All three companies provide products that help women authentically express their inner geek.  One of the most important ways to “show your geek” is to walk the walk.  I will be selecting one sponsor for the entire event so I can focus on delivering your message in strong and consistant way.
I’ve selected you 3 because:

  • I enjoy your products
  • Have detailed information share about my experience
  • Understand the value you provide
  • Can go into vivid detail about why I enjoy using your products
  • Know that you’re the best in your markets
  • Enjoy answering technical questions BlogHer attendees will have about your products

How To Sponsor Me

Pick Up The Phone
Call 612-246-4568 or drop me a line and we’ll discuss in detail how I plan to deliver your message.

Promote Your Sponsorship
A coupon code would be a great way to encourage attendees to followup as well as track the effectiveness of my efforts!

Prepare Your Schwag
Do you have good stuff for me to hand out? Let’s brainstorm on what items will get folks excited!

best blogher swag

photo credit: Liz Henry

Why This Is Important To Me

Being a female in technology, I sometimes need to remind people that I’m just as capable as a guy.  I learned this from my hero, Valerie Aurora who is an outspoken Linux developer at Red Hat.  She taught me to stand up and speak up for myself in my career.

More About Blog Her

What Blogher looks like to me

photo credit: happykatie

Excerpt from website:

Founded in February 2005 as a labor of love by three bloggers, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer provides the number-one community for and guide to blogs by women, reaching more than ten million women each month via annual conferences, a Web hub, and an publishing syndicate of more than 2,700 qualified, contextually targeted blog affiliates.

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  • Adria,


    It was great meeting you in Chicago at the Blogging While Brown Conference in June. I can attest to your passion on sharing about products that you believe in. It goes back to our conversation at the conference about your Apple iPhone and Moo biz cards that we discussed. I love your creativity continue to think outside the box.

    Hajj
  • Hi Adria, we enjoyed your pitch here at MOO - it's always great to hear that our customers like us enough to want to promote us to others. Thank you for thinking of us - you clearly know our market, as actually we've already planned something with the organisers of BlogHer. Hope you have a great time at the conference - and I've sent you a private message too, which should be in your inbox any time now!
  • Adria, thanks for thinking of us at ThinkGeek! As a womanly webmonkey I totally get it, but I have to pass this on to see what we could possibly do for you. (I'll tweet to you about this as @thinkgeek momentarily.) The conference is coming up soon, too, so we'd have to be quick!
  • When I think of Adria, I think of someone who truly lives technology. While others talk about how "things are not the same", you organize your life around the things made possible by emerging technologies. You're on Skype at a time when most people are sleeping because you understand that the five days a week 9 to 5 work week is becoming a thing of the past. You work when your clients need you and use a variety of communication methods to stay in touch. You've taken the platform provided by social media and created a great live technology show using creativity and style. I truly admire you, and I especially appreciate the way you strive to help others.

    I know you'll get a sponsor for BlogHer, and whoever supports you will find you to be passionate, competent, honest, and a great evangelist!

    -Anjuan
  • Dude, Adria, this is awesome. I, for one, have tried out a few things on your recommendation and broadened my understanding of several more. Talking about why you love this stuff (with specifics!) is something you genuinely do all the time, across various communication channels. I see your tweets. I see your blogs. I've watched you do it in person. Big ups to you for putting this together.

    Are you planning on attending anything else coming up? Up to and including SXSW '10? This pitch could work for those activities, too.

    (I'm still waiting to hear of someone who thinks they're clever actually attempting to slide to unlock you.)
  • Emily McAuliffe
    This is bold and smart, Adria, like most of what you do! Your ethusiasm for things you believe in is an asset to anyone trying to reach women in this market. Your opinions and direction have already been tremendously valuable to me. They'd be wise to take you up on this. Enjoy the event!
  • Adria,

    Excellent idea. You are ahead of the game with this one. This is a great opportunity for a company, not just because of the reach you will have, but because of the energy and passion that you bring to every interaction that you have. Any company looking for enthusiastic support of thier product should strongly consider this.
  • You are offering an amazing opportunity to any company. Why? Not only because you are a brilliant and eloquent speaker and represent an amazing pillar when it comes to branding, but it's an amazing opportunity because women represent the primary consumer in the U.S.

    Women influence over 95% of the purchasing decisions when it comes to goods as well as services, and that's including at least 50% of the purchases made it what we would deem as the "male" category including computers, cars, and electronics. Who doesn't want to reach that market? It's a no brainer for any company that is looking for someone who has the impact that you do - fantastic viral initiative! :)
  • R. Campbell
    I am a technical baby. I understand the power of the tools but have been reluctant to throw my timid soul in the mix. Adria has the ability to calm the fear and move you forward. I have already purchased items she has recommended. I have a list of items she has spoke of.
    When I need a question answered, Adria is there before I walk away from the computer. When I ask her to help a friend, Adria contacts them immediately. Attach your product to this high energy Woman. I trust her, her intellect and her network.

    By the way next week, Adria is teaching me how to make my own website.

    Do you have any products or services I might need?
  • Your proposal is quite compelling! It's time for large companies to realize that women bloggers and social media are where it's at! Good luck to you and keep up the good work!
  • ShellyKramer
    Adria,

    The moment I read this my head was spinning with thoughts of "who can I hook this fab girl up with ... what an amazing opportunity for a smart company." Sooo the wheels are turning, for sure. You're a terrific spokeswoman and the brand that realizes that first and snaps you up is one smart cookie.

    Good luck, girl, and wish I could be there to hang with you at BlogHer.

    @shellykramer
  • Wow, what a fabulous idea, Adria. I know how well you could deliver on this promise, too, because I've seen the results from you talking up my product, Get Clients Now!

    You'd be a powerful celebrity spokesperson for these companies, because you already believe in their products. Personal endorsements like that are worth their weight in gold.
  • Now this is a great idea. When you said"Looking for sponsors I believe in!" I smiled that's the most important thing. You can represent these brands/companies to the fullest, because you use them know then and like the service.

    I hope one of them if takes notice and works with you on this. I might have to steal this technique the next time I need a new sponsor for an event!

    Again great job and wonderful idea!
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