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Network Solutions: Rebranding the Web Because They Don’t Know Any Better

4 Aug
2009

Folks, let me make it very clear: YOU SHOULD NOT REGISTER DOMAINS WITH NETWORK SOLUTIONS FOR $35 A YEAR!
Network Solutions Feedback...please!
Network Solutions has chosen to not reduce the price of domain registration since 1998 yet nearly all other accredited domain registrars charge 300% less for the same product ($10 domain names vs $35 domain names) with better service (Includes GoDaddy, Register.com, Dotster, Tucows and more).

Network Solutions is in such a state of denial that the Internet has moved on without them that they are paralyzed with fear. They have spent a lot of time creating a “make believe” world where they are “thought leaders” and everyone loves their products.

What’s the deal now?  Network Solutions has decided they are going to rebrand the entire internet as some sort of brainwashing scheme so by the time you’re done trying to get a website, no one will understand you.

Network Solutions wants to rebrand the Internet  with some sort of “nsCloneSpeak”.

It seems that some folks at Network Solutions decided to read the book, “1984″ and came up with the brilliant plan to rename the Internet.  This will confuse business owners to no end so I’m going to share their master plan with you.

Network Solutions is trying to retrain people on internet terms

Domain Names = nsWebaddress

Instead of just calling domain names what they are, Network Solutions would like to rebrand them in nsCloneSpeak as “nsWebaddress”.

Website hosting = nsHosting

Instead of just calling website hosting what it is, Network Solutions would like to rebrand it in nsCloneSpeak as “nsHosting”.

Email = nsMail

Instead of just calling email what it is, Network Solutions would like to rebrand it in nsCloneSpeak as “nsMail”.

New Conversation Model Between Designer and Client

Website Client - “I didn’t get your nsMail about my nsHosting”

Web Design Freelancer – “My what? Huh?”

Website Client – “Well Network Solutions told me that I would receive an nsMail, they were very specific about it being called that and it would contain instructions for the nsHosting.”

Web Design Freelancer - ”Who told you that?”

Over at Good Experience, they point out that no piece of Internet technology is safe from this rebranding initiative.

And you know those “SSL Certificates”? Well, that was way too confusing, so let’s call them “nsProtect”.

I pulled this from DomainNameNews:

Network Solutions is getting ready to launch its new website – and along with the fresh design it has also improved its services by offering additional features and content.

“We are reinventing ourselves to better meet your needs,” the Network Solutions website preview says. “Beyond the redesign of our website, we’ve made some changes to our products and services to help you be more successful in your online ventures.”

Some of the changes include:

  • Redesigned website for a more customized experience.
  • Improved support and educational materials.
  • Communities feature tools for connecting with others and growing your business.
  • More product features than ever before.
  • New website design services.
  • I see I’m not alone in thinking this is a horrible move. Why is it so hard for big companies to just talk to people in the industry and get feedback? I just did another post how Network Solutions must have hired color blind website developers to select teal and green as their new color scheme.

    The reality is everyone is laughing at them. A quick search on Twitter confirms that. On Twitter, their handle is, @netsolcares (944 followers vs @godaddyguy with 2,692) and I think that says a lot. Even in their special world only they can see, there’s this nagging feeling that people are talking about them…in a bad way.

    Network Solutions lives in an alternate reality

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    • I find a bit of humor in your posts each and every time. Although I didn't know that NS was charging so much, it's nice to come across people who put out such information about companies that are clearly de-evolving. Good thing I registered my domain with Godaddy (I believe your advice was included in that decision a while back). In any event, keep your posts going!

      Which reminds me, I need to add you to my google reader account and put you on my blogroll, the good ol' noggin is still cooking! Be glad this isn't on twitter, I would have had to remove all the vowels from this post, ;p
    • Adria Richards
      I'm glad you like the blog! I swear, so many of your Tweets hve mssng lttrs!
    • Shashi Bellamkonda
      Hi Adria,

      Always appreciate you taking the time to provide feedback us. I do want to let you know that the new site changes were made based on usability studies, industry research and customer feedback. Iam sure you agree that we have made great strides in usability. With the new store front, we have tried to meet the needs of the majority of our customers who range from being extremely web-savvy to those who may need more help to build a web presence. Looking forward to meeting you at BlogWorld Expo - Are you speaking there?

      Thanks,

      Shashi
    • BKS
      Ummm, was all the up sale ads on my way to actually managing my account overwhelmingly requested by your customers???

      I am asking because everyone I know did not request it and hate it.

      Come on, just admit that you are grabbing hold of any stupid ideas just trying to stay a float. LAME.
    • Adria Richards
      Agreed. I wish big companies would not say, "We're doing this for you" when they're making decisions based on $$$
    • Luke
      Thanks for this article. After hosting many domains and services through NS for years, I was about to refer them yet another customer when I found myself bewildered by their re-branding. It took me twice as long to find a simple hosting package to send my customer a link to, and even when I did they would only display the "cheap" price per ridiculous unit of 3 years. Wow.

      Changing the term "domain" to "nsWebAddress"? Why would they try and reinvent the wheel? Ultimately one person is responsible for this misguided initiative. One person thought to themselves "I'm going to reinvent the wheel, and it's going to be great and our business will double." I don't think it ever occurred to them that their business might tank. I, for one, cannot in good conscience refer anyone somewhere where they'll be confused by nsSpeak.

      The architect of Network Solutions' brand overhaul - whomever this individual is - assumes that their customers are not only stupid, but incredibly patient and forgiving. I think this is the beginning of the end for this dinosaur.
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