Comments on: Network Solutions: Rebranding the Web Because They Don’t Know Any Better

By: Hermes Alves

Hermes Alves — Tue, 08 Sep 2009 23:37:46 +0000

Does anybody know which company made the look so pretty this site?

By: Luke

Luke — Tue, 01 Sep 2009 16:42:14 +0000

Thanks for this article. After hosting many domains and services through NS for years, I was about to refer them yet another customer when I found myself bewildered by their re-branding. It took me twice as long to find a simple hosting package to send my customer a link to, and even when I did they would only display the “cheap” price per ridiculous unit of 3 years. Wow.

Changing the term “domain” to “nsWebAddress”? Why would they try and reinvent the wheel? Ultimately one person is responsible for this misguided initiative. One person thought to themselves “I'm going to reinvent the wheel, and it's going to be great and our business will double.” I don't think it ever occurred to them that their business might tank. I, for one, cannot in good conscience refer anyone somewhere where they'll be confused by nsSpeak.

The architect of Network Solutions' brand overhaul – whomever this individual is – assumes that their customers are not only stupid, but incredibly patient and forgiving. I think this is the beginning of the end for this dinosaur.

By: Adria Richards

Adria Richards — Thu, 06 Aug 2009 13:53:16 +0000

Agreed. I wish big companies would not say, “We’re doing this for you” when they’re making decisions based on $$$

By: BKS

BKS — Thu, 06 Aug 2009 01:42:07 +0000

Ummm, was all the up sale ads on my way to actually managing my account overwhelmingly requested by your customers???

I am asking because everyone I know did not request it and hate it.

Come on, just admit that you are grabbing hold of any stupid ideas just trying to stay a float. LAME.

By: Shashi Bellamkonda

Shashi Bellamkonda — Wed, 05 Aug 2009 19:08:12 +0000

Hi Adria,

Always appreciate you taking the time to provide feedback us. I do want to let you know that the new site changes were made based on usability studies, industry research and customer feedback. Iam sure you agree that we have made great strides in usability. With the new store front, we have tried to meet the needs of the majority of our customers who range from being extremely web-savvy to those who may need more help to build a web presence. Looking forward to meeting you at BlogWorld Expo – Are you speaking there?

Thanks,

Shashi

By: Adria Richards

Adria Richards — Wed, 05 Aug 2009 18:38:42 +0000

I’m glad you like the blog! I swear, so many of your Tweets hve mssng lttrs!

By: Andre Sanders

Andre Sanders — Tue, 04 Aug 2009 19:27:38 +0000

I find a bit of humor in your posts each and every time. Although I didn’t know that NS was charging so much, it’s nice to come across people who put out such information about companies that are clearly de-evolving. Good thing I registered my domain with Godaddy (I believe your advice was included in that decision a while back). In any event, keep your posts going!

Which reminds me, I need to add you to my google reader account and put you on my blogroll, the good ol’ noggin is still cooking! Be glad this isn’t on twitter, I would have had to remove all the vowels from this post, ;p