Building A Better Website by Adria Richards

I Wrote A Magazine Article! Black Enterprise Tech: Building A Better Website

Hi everyone!

I’m excited to share that I’m in the June 2011 print edition of Black Enterprise magazine!  The article I wrote is called, “Building A Better Website” and you’ll find it on page 50 in the magazine.

It’s focused on business owners who want to setup a website by themselves so they can have more control while keeping their marketing costs low.


I was asked to think about what business owners should know when starting to build a presence online.  The first place they often start is with a website so I focused on what business owners care about:

  • Doing things that make an impact
  • Being able to control the content
  • Getting results without breaking the bank

Here are some questions I created to form the article:

  • Moving past static HTML, what information would help business owners decide which website platform to use?
  • How long would it take to get a good looking website up and running?
  • And what exactly what was a CMS (Content Management System) anyway?

I compared WordPress, SquareSpace and Intuit’s website builder.  I talk about the ease of use, hosting options, costs and SEO impact of each platform. I give a shout out to Rochenhost as an excellent website hosting company for WordPress.

You can pick up your own copy of Black Enterprise at bookstores everywhere like Barnes and Noble.

I would love to hear what questions you have about picking a website platform!

What’s your website built with?

Are you a WordPress user? Joomla Fan? Die hard Drupal lover?

This entry was posted in Business Essentials, Business strategy online, Press mentions on by .

About Adria Richards

Adria Richards is a developer and entrepreneur focused on digital equality. She has worked in the tech industry since 1998 solving big problems for companies of all sizes. Embracing her inner nerd, Adria moved moved to San Francisco in 2010 to pursue her passion for technology. Previously she has worked in technical and training roles for enterprise, nonprofits and startups; from Apple to Zendesk. Adria is a popular speaker and gives talks about culture, communication and diversity. In her free time, she enjoys snowboarding, yoga and bacon; not necessarily at that order. Her Twitter account is followed by President @BarackObama.