It’s been hard to justify to my technology geek friends why they should sign up for Twitter. Some have ventured onto Facebook but Twitter seems to create “stage fright” where one is expected to perform (tweet). Now that Zendesk can pull in tweets, I’m going to push them all try try both!
Let’s take a look at the brief list I put together on ways you can use Twitter for your business. This is a similar list I go over with my clients to help them think big when we brainstorm.
Taking it from from the aspect of someone working in technology, development, mobile apps to really, any sort of company that provides a product, you can see Twitter is flexible and full of valuable information.
Twitter creates action items for you
- Questions about your product or service
- Support issues
- Feature ideas
- Bug reports
- Reaching out to product fans
- Bringing ideas in for department discussion
People do more than complain and recommend on Twitter. They laugh, joke, share their adventures, their frustrations and their hopes. They spread news about politics, natural disasters and the latest leaked tech gadget. They ask for help, offer it and directly pray to @god for guidance.
With such a vibrant and varied environment, make sure to consider more than just reacting to tweets but being proactive. Sharing your insights and experiences can go a long way to build relationships on social networks.
Twitter allows you to share
- Solutions that have worked
- Problems your product or service solves
- Feedback on updates in your vertical market
- How people can connect with your brand an company
Twitter becomes a resource for your entire company including sales, marketing, development, technical support and can have a positive influence on your business strategy. Twitter is like having your ear on the ground; you can hear change coming.
Everyone sees Twitter differently. I see it as an opportunity to connect with people worldwide, help others and learn what’s working and what’s not.
photo credit: The Geeker Joy
