Last week I had the the opportunity to work with a Venafi, a high tech security company at the RSA Conference. I helped them promote and raise brand awareness with conference attendees and I had a fabulous time doing it!
I co-hosted a Jeopardy style game show booth with Venafi’s senior sales engineer, Chris Neely, from the UK. We led an audience of 25-30 people through Jeopardy questions on the management of enterprise keys and certificates (EKCM), giving away Kindle Fires to the winners of each session. We knocked about 40 sessions over four days, doing about two an hour.
The booth was awesome! It shot up about sixty feet with two large monitors for the questions and each audience member received a wireless voting device. This was the brainchild of an amazing event and marketing firm called Eventige. They contacted me after finding my blog and YouTube videos of work I’d done with other clients. They were very professional, timely and made sure everything went smoothly. After the event, they put up photos from the event on their site plus they created a video on YouTube highlighting their work:
Chris and I told jokes and stories interwoven into the case studies to make the sessions engaging, memorable and fun. Lots of laughs going on! We received a ton of positive feedback from Eventige, Venagi, the event attendees and our winners!
I had some really interesting talks with Venafi customers from Home Depot and Microsoft as well as several of the sales engineers. I completely felt in my zone working this conference booth as a technically engaging individual who happens to have a great smile! I’m glad I was able to partner up with Venafi and Eventige to successfully deliver a great experience to RSA conference attendees (and not feel like a booth babe!).