This week more than 13,000 IT professionals, EMC customers, vendors, analysts, bloggers and content creators showed up in Las Vegas to attend EMC’s annual EMCWorld conference. The theme this year was Transform IT+Business+Yourself with a focus on the cloud, big data and improving application performance by optimizing storage within your data center.
42 product announcements were made on Monday providing attendees with the opportunity to try out these new solutions in over 100 hands-on labs plus discuss and explore them through 500 planned breakout sessions.
For more coverage on EMCWorld via CDW and my correspondence, check out the BizTech Magazine event page.
The conference kicked off with Monday’s keynote of Joe Tucci, Chairman, President & CEO of EMC Corporation and Pat Gelsinger, President & COO of EMC Information Infrastructure Products sharing how the cloud, big data, backup management and data recovery needs are driving innovation at EMC to deliver solutions focused on increasing performance and lowering the cost of ownership.
In one word, transformation. This was reinforced throughout the conference with images, video clips, costumes and props themed with outer space, Star Trek, The Terminator and spoofs of future world based storylines.
Example: As attendees worked walked in to Monday’s keynote, they were greeted with images of Tucci and Gelsinger as astronauts:
Monday Morning Keynote
The speaking hall was laid out with thousands of seats that quickly filled up.
Wrapped around the immense stage where Tucci and Gelsinger would speak were three extremely large screens. They reminded me of sitting in the IMAX theatre which gives you a 3D film experience, making you feel like part of the action. This definitely felt like a high production value conference. The audience was greeted with high definition video and surround sound showing a galaxy of stars, planets and spaceships with quotes about EMC from customers, journalists and media channels including:
EMC has given the public sector a blank canvas to develop computing systems
cited from a February 2012 article in the Irish Times title, State Reaches For The Cloud..
Joe Tucci took the stage thanking customers and vendors for their support and took the audience through private vs public cloud adoption, the evolution of data storage and how real time data analysis is becoming possible to deliver more relevant customer experiences.
An example that Tucci shared is how shopping (and marketing) will evolve as the use and availability of real-time data grows. Shopping in a grocery store will become a personalized experience not just for the customer receiving coupons but also for the merchant. Being able to not only “push” coupons and promotion to the customers phone (which would be annoying) but also gathering behavioral information and contrast that with relevant personal data such as brand choices based on national origin (in this case the shopper was from the UK and was looking for a specific candy offered in London) and cross referencing that with in-store behavior such as how long customers spend in the aisle (potentially indicating a state of indecision).
Tucci shared a slide of the EMC family tree illustrated that there are two main focuses for their solutions: information storage and information protection. Tucci said that organic R&D is a big part of EMC’s culture so we can expect to see ongoing improvement of product lines.
Pat Gelsinger was up next using physics as a storyline to introduce us to EMC’s new products. Virtualizing is the next big frontier and is changing the equilibrium of the storage and backup environment in enterprise. Gelsinger brought Chad Sakac, SVP of Global Presales, on stage to do an SAP provisioning demo.
Gelsinger shared case studies highlighting EMC customer such as:
- Visa experienced a 60% reduction in provisioning time
- T-Mobile backs up 87TB daily
- LinkedIn uses several EMC solutions including VMAX, Isilon, VMX, and Data Domain
Note: There was also a random loud explosion during one of the demo’s used to emphasize…a disaster?
Here’s a sampling of the product announcements:
Symmertrix VMAX 40K
What it is and who it’s for: Purpose built storage intended for hybrid arrays that leverage local data and the cloud for enterprise
What it is and who it’s for: Intelligent backup software that leverages deduplication, remote and virtual agents
What it is and who it’s for: Unified storage array focused on the SMB and mid market environment
What it is and who it’s for: Providing deduplication storage for backup and archiving in an enterprise environment
Check out the interview I did with Pat Gelsinger on Wednesday:
EMC is looking to help enterprise companies manage their data in a way that makes sense for their organization and needs. They are developing solutions that integrate or bridge multiple technologies plus are stepping up real-time, automation through policy and the use of flash to optimize productivity and responsiveness when it comes to storage, backups and recovery.
I’m attending EMCWorld as a digital correspondent for CDW interviewing keynote speakers, live tweeting from the @CDWcorp account (follow them!) and writing articles during the event.
Check out discussions and prize announcements on the EMCWorld event area on CDW’s Spiceworks page
If you see me around, say hello in person or on Twitter (@adriarichards)!