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Category: Business strategy online

5 Questions To Add Authentic Value To Your Twitter Account

Now you may ask why I’m such an advocate of this ever growing, microblogging social network?

Because I’ve experienced it’s impact first hand for the last three years since signing up March 31st 2008 (Shout out to @womenwhotech).

I will continue to say that Twitter has been the most effective networking tool I’ve ever used in my entire life and Twitter landed me more business than 10 years of in person networking.  That’s why I use it, speak about it, am interviewed about it and train companies on how to use social media to be present and available in the lives of their customers.

But why?  What is it about Twitter that gives it so much juice?

Twitter is used by a core set of people who focus on giving. This attracts people seeking who seek help, direction and affirmation.  From career choices, coffee makers and cars to religion, raising children and raw food, you can find advice for it via Twitter.  Twitter is a giant weather vane composed of millions of tiny weather vanes helping you navigate your world.

Five Questions To Add Value To Your Twitter Stream

The most important think I’ve learned about Twitter is that it’s all about connecting on a deeper emotional level with others.  When you share something that resonates, people will respond.  You can brighten someone’s day without ever knowing it.

You can make them smile, snort or chuckle with delight.  You can give them perspective, courage and hope so my core advice for Twitter to be successful is to give with the intent of changing someone else’s reality.

  1. Are you sharing original thoughts?
  2. Are they focused on positive life events?
  3. Are you sharing news stories (that everyone else is also sharing? yawn)
  4. Are you reading the streams of other people and replying with a share?
  5. Are you making a sincere effort to improve the lives of those who follow you?

I encourage you to:

  • Participate more openly if you’re already on Twitter
  • Join Twitter if you’ve heard about it but not created an account
  • Discuss the impact of Twitter on your life, business and family
  • Share offline how you use Twitter and find out what others think too

In recent weeks, I’ve seen my Klout score climb to 68.  Klout is an independent site used to measure influence on Twitter.  I passed the 5,000 follower mark in May so along with the new score, I feel grateful and happy for this “social proof”.  Since people like you are voting with their “tweet” (haha, get it, “feet”?), I wanted to write a post to help you think about adding value to your tweets.

The geeky twist I provide via consulting is to look at all of these networks, platforms and tools in the bigger picture of your business workflow, create a technology blueprint and centralize communications whenever possible.  Feel free to contact me with interesting projects and speaking opportunities.

Summary

Everyone feels frustrated at first when they start using Twitter.  They’re not sure how to “act” or “behave”.  Some people reflect their true thoughts and feelings, others put on a show.  Some choose to follow the rich and famous while others choose to follow friends, collegues and family members.  The beautiful thing is Twitter can enrich anyone’s life and you have the direct ability to create your own experience in Twitter.

What is one thing you’re going to change about how you use Twitter?

What do you want to see me tweet about?  I setup a poll last week to let people vote so let me know what you want to see more of!

I Wrote A Magazine Article! Black Enterprise Tech: Building A Better Website

Image for I Wrote A Magazine Article!  Black Enterprise Tech: Building A Better Website

Hi everyone!

I’m excited to share that I’m in the June 2011 print edition of Black Enterprise magazine!  The article I wrote is called, “Building A Better Website” and you’ll find it on page 50 in the magazine.

It’s focused on business owners who want to setup a website by themselves so they can have more control while keeping their marketing costs low.

Read More…

How To Encourage More Brown Women To Launch Tech Startups

Image for How To Encourage More Brown Women To Launch Tech Startups

I am taking this StartupWeekend event as an opportunity to reply to TechCrunch’s post, Women of Color in Tech: How Can We Encourage Them?

The following blog post is written by a Brown woman and is advice to be followed by Brown women who are interested in technology, starting a company, launching a startup or being more successful in business.

A few weeks ago, TechCrunch wrote what I considered to be a “dumb” and patronizing article asking why there appeared to be so few Brown women launching tech startups.  I began writing an angry blog post but decided instead to lead with action instead of words.

I invited two Brown women, @drgoddess and @kiratiana, who I knew from Twitter and conferences to head out and join me for StarutpWeekend in San Francisco.  We had all spent time talking together at SXSW about how to launch our ideas.  Kiratiana bought her ticket, booked her flight and arrived Thursday night!  You can read the pre-event blog post Startup Weekend Hits San Francisco Again For 2011 I wrote up.

Ladies From BlogHer 2010 Conference in NYC

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Get Documents Signed Fast With Echosign

Some companies do business on handshakes.  Others want a signature.  Scratch that, MOST companies want your signature if they’re going to engage in business with you.  When you move into a new place, you sign a lease, when you buy a car, you agree to take ownership by signing on the dotted line and when someone captures you in a photograph or for a live event, they’ll ask you to sign a release form.  Accepting a job, adopting a dog from the Humane Society and driving a Zipcar all pretty much will require your signature.

What if it could be less painful?  What if you could simply type in your name onto a document and call it a day?

Well I’m here to tell you that you can with Echosign (aff), a web app that allows you to electronically sign documents.

It’s used by Fortune 500 companies like Intuit, Symantec, Dell, Google, SAP, The Associated Press, Comcast, Nike, HP, Blue Cross / Blue Shield, Citrix, Hilton hotels, Delta, GE, AOL (ahem), Citrix, MediaCom, P&G, American Express, TransUnion and CBS as well as fun, trendy companies like Facebook, Groupon, LivingSocial, Gigaom, Pandora and OpenTable plus nonprofits like Kiva and The American Lung Association.

But can it save you time if you’re an entrepreneur, consultant or freelancer?  Heck yes!  Read on…

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How To Reduce Spam In Your Inbox With Gmail and Google Apps

Today, I ran across yet another person who still provides their email in the following format as some sort of maladaptive coping mechanism to spam protection:

myname at mydomain dot com

Folks, you don’t need to do this if you have Gmail or Google Apps and I’ll explain why in a bit. I’ve also seen people put annoying third-party email verification systems on top of Gmail. Completely unnecessary.

Whenever possible, I try to educate these folks and help them understand the root problem with spam and how Google addresses it for the millions of email users, businesses and organizations they support.

51|365 Read More…

Black Blogging Rockstars: SXSW Panel Review

Want to take your blog to the next level?

Find out first hand from successful Black Bloggers what you need to do to take your blog from a distracting hobby to a platform that delivers your message and builds your credibility.  If your content is unique and provides true value then you have the potential to generate revenue and qualified leads too!

Want to submit feedback about this panel?  Send an email to inter@sxsw.com


Thanks to Anjuan and Amani for the video recording and production help!

SXSW 2010
Maurice, Deanna, jbrotherlove, Gina

Panelists

Maurice Cherry @mauricecherry (SXSW Panel organizer)

J. Smith @jbrotherlove

Gina McAuley @BWBConference

Deanna “DeDe” Sutton @clutchmagazine

The discussion was about taking your blog to the next level.  From hobby to professional.  This included monetizing blogs, networking outside your blog topic, trying out new themes and functionality. It was great!

SXSW 2010

Gina Maculey of Blogging While Brown

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Sharing Buttons Are The New Word of Mouth

Would you like to make it easy for people to share your content on your blog?

Things just got easier thanks to ShareThis!

Last night, they sent out an email saying you can now list out your favorite social networking sites with their new update!

I’ve created a tutorial on how to add the new “multi icons” into your WordPress blog over at Freshworkshops.

sharthis buttons

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Want To Launch Your Own Geek Biz? Join Me and Special Co-Host Chris Pirillo

Tired of working for “The Man”?

Want to launch your own successful technology company?

This Thursday I’m holding a 2 hour webinar, What Every Geek Needs To Start A Company that will show you all the essentials of starting a tech consulting business.

My special co-host will be Chris Pirillo, founder of the Lockergnome community and Gnomedex conference!

Tux Tie
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Embrace Change In Your Career: SCORE “Women in Business”

I am honored that I’ve been asked to speak at tomorrow’s SCORE event, “Women in Business” Luncheon.

SCORE“Embrace Change” Tomorrow I will share how I adapted my consulting business to focus on what I enjoyed, located tools to help me work better, carved my niche and found the courage to step out of my comfort zone. Read More…

Professional WordPress Themes Get Equal Exposure

Many people don’t know how WordPress really works.  They also don’t know Matt Mullenweg is the founder or that he was offered $150 $200 million for WordPress and turned it down because he wants to give everyone on the Internet a voice.

A recent example of this altruistic behavior is how the WordPress themes gallery for commercial themes work:

[youtube]http://www.youtube.com/watch?v=GIDtSUL8Tag[/youtube]

The great thing about rotating the WordPress commercial themes is that the point is about being listed, not the order.  This has always been a downfall of the yellow pages, prompting companies to be listed as:

  • AAA Taxi company
  • A-1 Accounting Services
  • A+ Courier Delivery

If you get in, you’ve already proved your worth so enjoy the listing.  I like it!

WordPress to me means equality, empowerment and exposure.

Thank you Matt Mullenweg for thinking big picture.