Google announced minutes ago that Google+ is now open to the entire world! Forget about asking for invites.
For the past 12 weeks we’ve been in field trial, and during that time we’ve listened and learned a great deal. We’re nowhere near done, but with the improvements we’ve made so far we’re ready to move from field trial to beta, and introduce our 100th feature: open signups. This way anyone can visit google.com/+, join the project and connect with the people they care about.
The announcement is cropping up everywhere on the internet including:
Google started their beta or “field test” of their new social network this summer. For many, it couldn’t of come at a better time with ongoing complaints about Facebook and the growing amount of noise on Twitter. As with many of Google’s early products, Google+ was invite only. I got in fairly early on June 29th, 2011 and made a video the same day to share my experience:
Soon Google+ Guides, Tutorials, Cheat Sheets and even Google+ training began popping up all over. There are no fewer than thirteen books on Google+ coming out this fall promising to help you learn how to use Google+. I’m excited to share that
I’m speaking about Google+ at the O’Reilly Web 2.0 conference on it next month in NYC. My session is called, “The Pluses and Minuses of Google+” and I have amazing content lined up for the session. Now that I know the audience will have access to Google+, I’m going to make it more interactive. Sign up to attend Web 2.0. Register today with discount code webny11alx107 to save an extra 20% off Web 2.0 tickets. Code expires September 22nd, 2011.
All of you who felt you were missing out or couldn’t invite friends and family can now share the experience of Google+. Of course, the interesting spin on this will be how new people will adapt, how the community will change and what new and creative uses people will use the new social network for.
Find out how users of the new social network have been using Google+. Everything from cooking classes and group meditation to free concerts and as a family baby monitor. Plus tips and tricks on using Google+.
Last month when I attended BlogHer, I was excited to see that the BlogHer team had arranged not only for attendees to receive Google+ invites but managed to get Google community managers to come out and speak at BlogHer in the “fishbowl”, a presentation area in the expo hall. It was a great presentation and I captured it on camera to share.
There are a lot of conversations going on about Google+ being a Facebook killer and people complaining they don’t have the time or energy to join yet another social network. This video does an amazing job at breaking down the value points of Google+ for the average Joe.
Thanks to +Leslie Fishlock for the heads up on this great video by Epipheo Studios about helping people understand the difference between Facebook and Google Plus for organizing your relationships with people.
Twitter introduce a new feature a few months ago to their notifications that alerted you when someone favorited one of your tweets. Favoriting a tweet is like bookmarking, Facebook liking and Google +1′ing it, sort of. Favoriting has been something private that could only be seen by the account owner like things you bookmark in your browser while the latter two are public and outward facing.
In my video, I explain how my friend Meghan, connected myself and a friend after she realized, through a favorited tweet, we both lived in San Francisco.
My friend Meghan Wilker (@irishgirl) who lives and works in Minneapolis, retweeted one of my tweets about an upcoming WordPress training. She’d taken the class online and loved it. Then, Meghan saw her friend, Carol, who also lives in San Francisco, favorited her retweet. Meghan then took the time to write an email introduction so we could connect since we both live in SF.
How awesome is that? I realized that initially everyone groaned about the new twitter notifications but after having this happen and talking with social media clients who feel frustrated by the sheer number of tools out there intended to help them “manage” Twitter, I thought this was a perfect example of taking things back to basics on how to draw value from this new Twitter feature.
What did they favorite?
This tells you what people value in your Twitter stream. Since favoriting is is like bookmarking something, it shows that they want to reference your tweet. What did you share? A link? A personal thought about your view of the world? A breaking news story? Something funny or uplifting? Take note and use these favorited tweets to shape your Twitter persona.
Who favorited it?
Is it someone who follows you? Was someone following a keyword or a hashtag and catch your tweet that way? Is it someone you met at a conference? How often do the two of you talk? Use the favorited tweet as a segway to start a longer conversation offline or via email with them. I pay attention after conferences now to who favorites my tweets and see it as a great opportunity to connect about my technology consulting and training services.
When did they favorite your tweet?
In my video, I give the example of tweeting something before lunch yet seeing that someone favorited it just after dinner. This will give you insight into when people are potentially reading your tweets and may be an opportunity to adjust your tweeting schedule. Twitter of course is full of tweets and links but people have a tendency to share business related items during the day and personal items later on. Maybe save that story about your new breakfast shake with almonds until the evening when people will have a better chance of seeing it.
How Google Can Run With This Concept
Google+ tells you who +1′d and shared your content. I’d like to see a running log of it and I can then see this tying into a CRM, lead and deal tracking system in say….Google Apps?
Google opened up their invites again on Wednesday night at approximately 7pm.
In order to invite people, you would have needed to click on the red envelope in the lower right-hand corner of your main Google+ home page and enter in the person’s email address. You could of also invited them from the ”Circles” page by selecting their email address from your Gmail address book.
Share your own thoughts, photos and videos. Let people comment, +1 your content, share it with their own circles and engage their own audience.
Cross pollinate circles and become a true connector.
I mention that I shared public Google+ hangouts by +Michael Dell and +Mark Watson (aka SoldierKnowsBest) were hosting a hangout and then +Chris Pirillo shared a link I shared about potential future usage limitations Google may impose on G+ Hangouts as Skype did.
Everyone is trying to get an invite to Google+ so they can jump on the new social networking platform by Google.
Could it be true the insidious “old boys network” could include Google, limiting early access to web apps, social networks and geek toys?
Invites were sent out first to Google employees, ex Googlers and influential people in tech and social media. In turn, they were offered the ability to invite people but on Wednesday, the invite link was shut down due to heavy server loads at approx 8pm PST. What if you really wanted an invite but didn’t know someone who worked at Google?
At first this was going to be a blog post playfully poking fun at a few event registration services that didn’t have +1 but then I realized the sheer enormity of Google releasing an event and organization tool. No laughing matter!
Not only should Meetup, Plancast and Eventbrite be rethinking what Google+ means to them, so should Salesforce with their chatter and Yammer’s enterprise chat tool. Google’s ability to step into enterprise and become a full on collaboration tool between departments is real.
And then add on the possibility for near seamless provisioning for new employees and I just had to make a video sharing these thoughts.
Google+ is nothing like Google Wave by the way.
My prediction is Google+ Events will come to market.
How soon do you think we’ll see this being offered as a part of Google Apps?