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Category: How I Got Started

How To Encourage More Brown Women To Launch Tech Startups

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I am taking this StartupWeekend event as an opportunity to reply to TechCrunch’s post, Women of Color in Tech: How Can We Encourage Them?

The following blog post is written by a Brown woman and is advice to be followed by Brown women who are interested in technology, starting a company, launching a startup or being more successful in business.

A few weeks ago, TechCrunch wrote what I considered to be a “dumb” and patronizing article asking why there appeared to be so few Brown women launching tech startups.  I began writing an angry blog post but decided instead to lead with action instead of words.

I invited two Brown women, @drgoddess and @kiratiana, who I knew from Twitter and conferences to head out and join me for StarutpWeekend in San Francisco.  We had all spent time talking together at SXSW about how to launch our ideas.  Kiratiana bought her ticket, booked her flight and arrived Thursday night!  You can read the pre-event blog post Startup Weekend Hits San Francisco Again For 2011 I wrote up.

Ladies From BlogHer 2010 Conference in NYC

Read More…

Entrepreneur Workflow: Communicating With New Business Clients

Last night I presented to a group of entrepreneurs participating in 100 Urban Entrepreneurs and it turned out to be an amazing session!  I shared how I entered the field of technology and what helped to me to decide I wanted to an entrepreneur.  I stepped the group through my discoveries of what worked and the obstacles I encountered.  Finally I recommended three essential web apps that were instrumental in helping me grow and manage my business.

Here’s my presentation which I created in SlideRocket (love this tool!)

 

A Business Built On Communication

My key points were:

  • Communication can make or break your business
  • Make it easy to do business with you
  • Your goal as a business owner is to make the customer feel at ease
  • Make sure what you deliver matches the customer’s expectations
  • Be available pre and post sales
  • Focus on making the ordering process easy for your customers
  • Billing should be straightforward and clear
  • Your customers are your biggest marketing tool
  • Use WordPress to build your business website Read More…

Can Social Media Spark A Revolution? 5 Social Media Connections That Changed My Life

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Can Social Media Spark A Revolution?

Malcolm Gladwell put out an article last year that the revolution would not be on Twitter.  He cited several examples from laissez-faire Facebook groups failing to raise enough money despite the massive number of fans to how friendships cultivated in college were the foundational success of the Woolworth’s sit-in by the young men who planned, rallied and led the protests against segregation in Greensboro, North Carolina.

On the other hand, an article in the New York Times explain the seemly strange sense of closeness, “ambient awareness”, people feel towards others who participate in social networks.  A New York Times article explained the sense of comfort and closeness one could feel by being able to receive “updates” about the other person whether through Twitter, Facebook or a blog.

My definition of revolution: Dramatic shifts in awareness followed by measurable, sustained action….the foundation of a revolution.

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Settling In: The New Place

Today I moved into the apartment. I cannot begin to express how relieved, happy, excited and grateful I feel writing this.  I spent the day moving, moving around furniture and setting up my technology.

June 2009 the seed was planted about moving to San Francisco.  That seed began to sprout after working for Zendesk.  February 9th I announced I was moving.  April 13th I moved.  May 24th, I have a permenant place to live!

I never would have imagined my life developing and evolving the way it has in the last 4 years.  What I do know is that I pretty much enjoy every, single minute of my life.  The ability to spread smiles, knowledge and hope each day fills my heart with joy!  I am seeing so much good here in San Francisco that I now regret not thinking of moving here sooner!

I’ll go to sleep tonight thanking God for the wonderful opportunities he has put in my path.  I will continue to show my appreciation by stepping up and using my skills and passion to make every day count *smile*

Was I scared sh**less to do this?

Did I regret my decision at least once during the process?

Did I fear failure or some huge disaster?

The answer is, “yes”to all those questions.

Quotes To Live By

I overcame fear by looking it in the face.  I will leave you tonight with some powerful quotes on fear, courage and fear.  I wish you the best in going after your dreams.

The only way past fear is to go through.

- Author Unknown

You block your dream when you allow your fear to grow bigger than your faith.

- Mary Manin Morrissey

Courage is not the lack of fear. It is acting in spite of it.

- Mark Twain

If you’re careful enough, nothing bad or good will ever happen to you.

- Ashleigh Brilliant

Life shrinks or expands in proportion to one’s courage.

- Anais Nin

Leap, and the net will appear.

- John Burroughs, Naturalist (1837-1921) Read More…

5 Reasons I Bought A Macbook Pro

I’ve now had my Macbook Pro for one week and am ready to share the joy!
Adria's Macbook Pro Read More…

Audio Up! Start A Geek Biz With Co-host @chrispirillo

Audio has been posted from the webinar I did with Chris Pirillo, What Every Geek Needs To Start a Company

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direct mp3 link

I Love Nerds Hello Kitty Lunch Box

We had a great time discussing all the basics of starting a geek business and the audience had great questions!

  • Good and bad logos
  • What if your client always pays late?
  • What makes you uniquely geeky?
  • Great business cards bring great business
  • Letters of Agreement as informal contracts
  • GTD ways to digitalize receipts
  • Why you need an accountant
  • How to get better at networking in a crowd
  • and much more!

To get notified of the next one, sign up for the newsletter which goes out once a month.

Here’s My Speaking Audio From SCORE Women In Business Luncheon

Here is the audio from last week’s event for SCORE where I shared how having a business mentor from SCORE helped me grow my business.

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I loved speaking at this event because when, Ed Hennen, Chapter Chair of the #2 SCORE office started his speech with, “I don’t know if anyone will be Twittering this”, I knew the audience was ready to receive the message about embracing social media! Read More…

Want To Launch Your Own Geek Biz? Join Me and Special Co-Host Chris Pirillo

Tired of working for “The Man”?

Want to launch your own successful technology company?

This Thursday I’m holding a 2 hour webinar, What Every Geek Needs To Start A Company that will show you all the essentials of starting a tech consulting business.

My special co-host will be Chris Pirillo, founder of the Lockergnome community and Gnomedex conference!

Tux Tie
Read More…

Embrace Change In Your Career: SCORE “Women in Business”

I am honored that I’ve been asked to speak at tomorrow’s SCORE event, “Women in Business” Luncheon.

SCORE“Embrace Change” Tomorrow I will share how I adapted my consulting business to focus on what I enjoyed, located tools to help me work better, carved my niche and found the courage to step out of my comfort zone. Read More…

Techsmith Delivers Best Tools for Creating Screenshots and Video Tutorials

Did you ever want to show someone an error message on your computer or how you fixed something? Techsmith has a suite of amazing tools that make taking screenshots and doing video tutorials easy!

Read More…

How To Jump Start Your Technology Career With No Previous Experience

I had a great time being a panelist for last night’s event at Women Venture, “Women in Technology”! The 5 of us shared our experiences entering into the world of IT, the wisdom we had gained and what advice we would give to find the right career path. I emphasized doing informational interviews to understand what an average day looks like for an IT professional. It’s also important to consider if you like working with people or not. Someone could be happy programming for hours at their desk while someone else could enjoy customer facing positions.

Audio Recording

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This was recorded using the iPhone 3G S!

NOTE: I stand up and go around the room passing out books in the beginning so it will be quiet at first.

Recommended Reading

The books I handed out helped to shape my career. I will be doing reviews of these powerful books at adriarichards.com this summer for:

Women Venture

Outliers: The Story of Success and How I Got My Start In Computer Technology [Amazon Wish list Book]

The Story of Success

A friend of mine just recommended this book Outliers: The Story of Success – Malcolm Gladwell $16.79

Outliers can be enjoyed for its bits of trivia, like why most pro hockey players were born in January, how many hours of practice it takes to master a skill, why the descendents of Jewish immigrant garment workers became the most powerful lawyers in New York, how a pilots’ culture impacts their crash record, how a centuries-old culture of rice farming helps Asian kids master math.

I personally love it when people compile research to establish statistical “proof” that life is more than a series of unrelated events. My friend mentioned Outliers because he says I remind him of the book’s subjects. It is true that I wonder what my life would be like without computers. If I didn’t have such a passion to learn, know, test and try things out.

How I Got My Start In Computer Technology

I often think back to my early beginnings on the computer. There was no one in my life telling me “girls don’t work on computers” so I was able to move forward with my curiosity. My mother got me signed up as a Windows 98 beta tester. Now I have no idea how she heard about the program or why she even thought I would be interested. This was 1997. I has just graduated high school and was taking psychology classes at MCTC. I had taken the very painful “Computers 101″ which, as I remember was confusing, strange, hard to understand and abstract. Anyway, she had me fill out some form and then I got some letter in the mail from Microsoft saying I had been accepted. The first thing Microsoft needed me to do was ensure my computer met the “minimum system requirements”…and so began my love affair with technology.

I had a really, really, really old computer. An employer’s wife had the computer from her old job site and they had given it to me. It was an NCR SCSI based model from 1992. So first things first, I read the Microsoft letter and saw:

Hard Drive – this size is the minimum
CD-Rom speed – this is the minimum

Alright, I better make sure I have those. Mmm, how do I tell if this computer has those? I started my search at the local library and came up empty handed. I bought my very first computer book (Upgrading and Repairing PC’s, 8th Edition) and started calling NCR for computer support. I would call them and tell them my final goal (computer needed this size drive and this speed CD-rom), where I was at right now and they would tell me my next step. They had me editing lines of the autoexec.bat. I would carefully write down their instructions, get off the phone, make the changes, test the changes and then call them back to report the new status. Sometime during this process I realized, “Hey! This is really fun and logical!”. They directed me to get a new hard drive.

So being a broke college student, I headed over to the used computer store that used to be on Bryant and Lake Street near the Bryant Lake Bowl. I picked up a SCSI hard drive that couldn’t of been more than 8GB. As I was paying for it, the manager asked, “Hey, do you like computers? Do you want a job?”. I jumped at the chance because this looked like a great opportunity to learn about computers and get hands on experience.

I was able to get my “new” hard drive installed and successfully set the SCSI ID to a non conflicting number. I kept having trouble with the CD-Rom drive so this is where working at a computer store came in handy. I was able to get help from the on-site tech and put my paychecks towards a new computer. I participated in the beta, submitted bug reports and received a shiny final version of Windows 98.

That’s how my tech career got started.

Interestingly enough, it turned out to be a good thing that I had just one computer book. I would read chapters, think about what I’d read, go back and re-read it, cross reference item in the index and even had some “computer solution” dreams. Techies and programmers know what I mean…you work out the problems in a semi wakeful state.

So, going on Malcolm Gladwell’s theory that successful people end up that way through a set of events:

Challenging our cherished belief of the “self-made man,” he makes the democratic assertion that superstars don’t arise out of nowhere, propelled by genius and talent: “they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot.”

I am curious as to:

  • Why my mom thought I would be interested in computers and Microsoft
  • Why I didn’t give up when I encountered obstacles
  • Why the manager offered me a job
  • Why I completed the Microsoft beta testing
  • Why I even thought I would be able to complete this series of tasks

Maybe it was the lack of fear. Not concerning myself with doubt and reasons why I would fail. I’ve always been a problem solver. The cool thing was this experience paved my future. When I sat down at the Geek Squad in late 1998 to apply for a job and I saw the following question on the test (Yes, Geek Squad used to make everyone take a test)

What does fdisk /mbr accomplish?

I was immediately able to recall that this formatted the master boot record to clear out viruses and reset the partition information. So looking back 10 years, I can clearly see that this experience helped me establish an unshakable confidence in my ability to understand problems, collect the right tools, test and resolve the problem to completion. I would repeat this method throughout my IT career with great success.

So this post turned out to be much longer than I intended but I hope it provides insight as to why I have the skill sets I do and why I am excited about this book. I’ve added it to my wishlist so if you have found my blog helpful and want to say thanks with a gift, go right ahead and send me a copy of this book.