The following blog post is written by a Brown woman and is advice to be followed by Brown women who are interested in technology, starting a company, launching a startup or being more successful in business.
A few weeks ago, TechCrunch wrote what I considered to be a “dumb” and patronizing article asking why there appeared to be so few Brown women launching tech startups. I began writing an angry blog post but decided instead to lead with action instead of words.
Last night I presented to a group of entrepreneurs participating in 100 Urban Entrepreneurs and it turned out to be an amazing session! I shared how I entered the field of technology and what helped to me to decide I wanted to an entrepreneur. I stepped the group through my discoveries of what worked and the obstacles I encountered. Finally I recommended three essential web apps that were instrumental in helping me grow and manage my business.
Here’s my presentation which I created in SlideRocket (love this tool!)
A Business Built On Communication
My key points were:
Communication can make or break your business
Make it easy to do business with you
Your goal as a business owner is to make the customer feel at ease
Make sure what you deliver matches the customer’s expectations
Be available pre and post sales
Focus on making the ordering process easy for your customers
Malcolm Gladwell put out an article last year that the revolution would not be on Twitter. He cited several examples from laissez-faire Facebook groups failing to raise enough money despite the massive number of fans to how friendships cultivated in college were the foundational success of the Woolworth’s sit-in by the young men who planned, rallied and led the protests against segregation in Greensboro, North Carolina.