Category Archives: SEO Training

3 Ways To Drive Blog Traffic From Major News Events + Tupac Baby Boomer Case Study

Tupac’s alleged killer comes forward after more than 10 years.  Now what?

People are hungry to find out the latest developments on big news stories and turn to Google, YouTube and social media to find it.  If you can post a timely and interesting article, you will be sitting pretty to receive an enormous amount of traffic.

How do you find the hot topics people are talking about online and attract new visitors to your website?

John Chow recently shared a case study of how his own blog received nearly 20,000 views on a blog post he did about the motorcycle tv show, “Choppers”.  He’s a fan and did a writeup to test a theory he had and it worked!  Now you may not always be watching a hit show and think, “I should blog this” but you can use freely available tools to find trending topics of interest and today I’ll show you how.

I worked with a client today who requested a blog evaluation.  I offer these via my technology training site, Freshworkshops.

As with most bloggers, Patricia was looking to get more visitors to her site.  She’s only seen a few hundred in the last six months and was feeling frustrated.  She felt she had so much to offer yet the traffic just wasn’t registering in her Google Analytics.  She also wanted to be ready for a blogging conference she’d signed up for and what better thing to share than how well her blog was doing?

After going over my standard blog checklist, we talked about ideas and strategies for upcoming blog posts.

What’s Being Searched For Online?

You do your site a disservice if you’re not paying attention to what people are looking for.  One of the easiest ways to score “blog gold” is to join the conversation on a big new story around a major world event.

This can be anything from celebrity deaths like Michael Jackson and J.D. Salinger (who wrote Catcher in the Rye) to political scandals like Anthony Weiner’s schwang being all over the internet and Norm Coleman’s donor database showing up on Wikileaks to disasters like plane crashes, tsunamis and earthquakes.

And let’ not forget the assassination of Osama Bin Laden by US forces which gave Mashable, a site known for sharing the latest news about social media, it’s highest traffic day…EVER!

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Entrepreneur Workflow: Communicating With New Business Clients

Last night I presented to a group of entrepreneurs participating in 100 Urban Entrepreneurs and it turned out to be an amazing session!  I shared how I entered the field of technology and what helped to me to decide I wanted to an entrepreneur.  I stepped the group through my discoveries of what worked and the obstacles I encountered.  Finally I recommended three essential web apps that were instrumental in helping me grow and manage my business.

Here’s my presentation which I created in SlideRocket (love this tool!)

 

A Business Built On Communication

My key points were:

  • Communication can make or break your business
  • Make it easy to do business with you
  • Your goal as a business owner is to make the customer feel at ease
  • Make sure what you deliver matches the customer’s expectations
  • Be available pre and post sales
  • Focus on making the ordering process easy for your customers
  • Billing should be straightforward and clear
  • Your customers are your biggest marketing tool
  • Use WordPress to build your business website Continue reading