Today I announce my upcoming departure from Zendesk at the end of January.
For the last year, I’ve been working as a consultant with Zendesk. I’ve enjoyed my time helping to build the Zendesk brand and am thankful for the amazing opportunity to work with a fast growing startup whose main focus is to make customers and support people happy.
There are a number of things that led me to this decision which you’ll read about below.

Photo credit: gin soak
If you don’t know what Zendesk is, it’s a helpdesk solution which allows you to centralize your conversations with customers so you can keep track of what needs to get done. It can be used for internal support of staff or be outward facing for direct support to the people who keep your company successful: your customers.

My jobs at Zendesk
From October 2009 until January 2011, I’ve had six jobs at Zendesk:
1. Webinars - I created and delivered live, interactive events online to educate new and prospective customers about the benefits of Zendesk. I was particularly passionate about the ones that highlighted how to configure and use the numerous integrations into other cloud apps and services (over 60 integrations now).
2. Training – Identifying content, structuring it and delivering information about using Zendesk in a format that was straightforward and clear for adult learners. I followed the VARK learning model, considering the various learning styles –
Visual
Auditory
Reading
Kinesthetic
and planned outlines to keep attendees engaged and participating in the webinars.
3. Conferences – Socializing at events to spread the word of Zendesk, demo’ing how Zendesk works like I did at Dreamforce, listening to customers joys, collecting their questions and learning how to better reach people in productivity pain because they’re not using Zendesk.
4. Business development – Identifying vertical markets and specific companies that would benefit from Zendesk and reaching out, thinking of new ways to promote Zendesk, building relationships with companies that complimented Zendesk, helping developers create awesome integrations, keeping an ear open on social networks for chatter about Zendesk or helpdesks and helping to seed and nurture the passion I felt for Zendesk in others so the could retell the story.
5. Application development - After thinking about vertical markets that could benefit from using Zendesk in their business workflow, defining a solution that would raise visibility and encourage adoption of Zendesk in that market. From there, defining the functionality of the integration so that the potential customers would see the overwhelming value of adding Zendesk.
6. Evangelist – Although not an official brand ambassador for Zendesk, my contagious enthusiasm for technology solutions was clearly evident. I just couldn’t contain my excitement about how powerful and effective Zendesk could be to companies of all sizes. I always made sure to spend time listening more than I spoke so I could take in the problem Zendesk needed to solve. You can talk about cool, geeky features all day but your customers need to get why they need your product, in their own words. I wrote something up about what evangelism means to me which I’ll post to the blog but basically helping people have that “Ah-ha!” moment always makes my day.
In the webinars I held, I would create storylines around all sorts of companies; everything from hotels offering conference space to wine vinyards needing to manage inquires about wine tours to cookie companies shipping out frozen dough. Zendesk is a solution that works for more than just technology support needs. It’s a way to stay on top of requests and do so transparently, efficiently and in a way that takes advantage of automation so you’re not babysitting every single customer question.
Some of these roles were a new to me but I quickly realized I’d been doing these same things in one capacity or another with my own technology clients; researching, evaluating, testing, recommending, planning and deploying technology solutions.
At times, working at Zendesk reminded me of the Hedleys from In Living Color:
http://www.youtube.com/watch?v=kv_z2yGImJw
I was a customer of Zendesk first. In September of 2008, I made the switch from Cerberus to Zendesk to support my technology clients. The transition went very well and I grew to be a big fan sending in product suggestions, recommending it and did a video review. Good times. Good times.

I’m leaving because I don’t want to commit to a full time position at Zendesk.
Working full time for Zendesk would have meant leaving behind my dream of helping people through technology training and empowerment. It would have meant doing the same sort of things day in and day out. I fear that I could lose my passion for helping others with that sort of monotony.
Zendesk is no longer a small company. As many of you consultants and freelancers know, there’s a big difference between working from home, going into an office with a small group, a large group and a corporation. With Bluey’s recent illness of heart problems, it has become difficult taking care of her needs and commuting to the Zendesk office in SOMA. Working in an office day in and day out isn’t for me. Working remotely, video Skyping with clients and a quieter work day fit me better. For me, the pros don’t outweigh the cons. I prefer tackling new ideas and being able to take action on something sooner than later. Working with small business clients or people within a specific department suits my workstyle much better.
Zendesk is having a going away party for me next week and I’m looking forward to that. I will continue to promote Zendesk and explain how it works. The cloud app has made huge strides in terms of extending into other forms of communication like Twitter in social media and live chat for real-time support. One of the most exciting developments for me was the integration with LogMeIn since I’ve been a customer of theirs since 2006.
Yes. This means that I will be available for consulting, training and speaking both locally in San Francisco and willing to travel so feel free to contact me.
http://en.wikipedia.org/wiki/Learning_styles#Fleming.27s_VAK.2FVARK_model